45 Best Makeup Dupes from Instagram

Love makeup but not the expensive price tag it comes with? Then you need to check out our 45 best makeup dupes. We have products for everyone – from lip colors to highlighters and eyeshadow palettes. You can save yourself money by reading this article and discovering affordable alternatives to your beauty favorites. Happy saving!

1. Anastasia Beverly Hills Subculture Dupe

Anastasia Beverly Hills has a variety of stunning eyeshadow palettes, one of which is the Subculture palette. Subculture has a selection of colors from dark shades to glitter ones and will set you back $42. What if we said you could get a similar palette for $7? With Makeup Revolution Iconic Division you can get almost identical colors and save yourself $35!

Anastasia Beverly Hills Subculture Dupe

Source: @abeautxyz

2. Too Faced Better Than Sex Dupe

It can be difficult finding the perfect mascara. Some just don’t make your lashes look as great as they should. A favorite for makeup lovers is the Too Faced Better Than Sex mascara. However, if you don’t want to spend over $20 on a mascara you could try L’Oréal Voluminous Lash Paradise. You get beautiful lashes for only $9.99.

Better Than Sex Mascara Dupe

Source: @dupeboss

3. Anastasia Beverly Hills Dipbrow Pomade Dupe

One thing you need to get right are your brows. One of the hottest brow products to have is the Anastasia Beverly Hills Dipbrow Pomade. This product can define and shape your brows. An alternative you could try is the NYX Tame & Frame Brow Pomade. You can still have your stylish eyebrows but with a lower cost. The NYX is also great for people trying this type of product for the first time as you can experiment without spending a lot of money.

Anastasia Beverly Hills Dipbrow Pomade Dupe

Source: @dupeboss

4. DIY Body Lava Idea

Next, we have a DIY idea for you. You have probably heard about the Fenty Beauty Body Lava. It is a body luminizer which will make you look radiant and like you have been on vacation. Instead of spending $59 you could have a go at this DIY project instead. All you need is baby oil and powder highlighter. Give this fun idea a try and save yourself some cash.

DIY Fenty Body Lava

Source: @fentybeauty

5. Urban Decay Naked Heat Palette Dupe

The Urban Decay Naked Heat palette is a must-have for anyone who loves makeup. With that said, many of us don’t have $54 to spend on it. So, why not choose an alternative instead. The Revolution Re-Loaded Iconic Fever palette has very similar colors that allows you to create the same amazing eye makeup that you would with the Urban Decay palette.

6. Kylie Cosmetics Kristen Dupe

Kylie Cosmetics has brought out some stunning beauty products. One of the favorites is the Kristen liquid lipstick. If you love the shade but don’t have a lot of cash to spare you could try one of these alternatives. To save $9, try the Anastasia Beverly Hills Liquid Lipstick in Kathryn or to save a large $23 try Colorpop lipstick in Bumble.

7. GlamGlow Supermud Mask Dupe

It is very important to look after your skin so you can look your best with or without makeup. A skincare product everyone is talking about is the GlamGlow Supermud Mask. It is a facial treatment that gets rid of impurities and helps with breakouts. A much cheaper alternative to this is the Lacura Charcoal Clearing Mudmask. You still get radiant skin but you can save a massive $51!

GlamGlow Supermud Mask Dupe

Source: @glamglow &

8. Benefit Hoola Matte Bronzer Dupe

Get summer ready with bronzer. There are so many bronzers on the market but one of the best is the Benefit Hoola Bronzer. If you don’t want to spend nearly $30 though, you can still get a beautiful sun-kissed look with the Wet N Wild Contouring Palette Dulce De Leche.

Benefit Hoola Bronzer Dupe

Source: @vanedb

9. Kylie Cosmetics The Purple Palette Dupe

Add a pop of purple to your makeup bag with the Face Candy Vice palette. It is full of stunning purple shades, dark tones and glitter shadows. Not only is this palette super cute but it is also a great dupe for the Kylie Cosmetics Purple palette. You can still get vibrant eye makeup but save $30.

10. Huda Beauty Foundation Dupe

Foundation is a must-have product for flawless looking skin and makeup. A foundation that many love is Huda Beauty foundation. However, it does come with a $40 price tag which can seem a bit pricey especially if you aren’t sure on shade and if you will like the product. So, why not try Maybelline foundation as an alternative. You can try out a new foundation for just over $10!

Huda Beauty Foundation Dupe

Source: @abeautxyz

11. Anastasia Beverly Hills Amrezy Highlighter Dupe

Highlighters are used to make your face look bright and to contour. There are many highlighters available to buy and Anastasia Beverly Hills Amrezy is one of the best. However, you don’t have to spend a lot to get the ABH look, you can instead purchase Looxie Beauty Bombshell highlighter.

Anastasia Beverly Hills Amrezy Highlighter Dupe

Source: @dupeboss

12. Anastasia Beverly Hills Modern Renaissance Palette Dupe

Next, we have another Anastasia Beverly Hills dupe idea. This time it is for the Modern Renaissance palette. You can get similar stunning colors to the ABH palette with the Wet N Wild Beauty Rose in the Air palette. You can save around $37!

ABH Modern Renaissance Palette Dupe

Source: @vanedb

13. MAC Fix Plus Spray Dupe

One of the must-haves for your makeup bag is a fix spray. This will hydrate your skin and finish and refresh your makeup. One of the popular fix sprays is from MAC but you can get a great dupe for half the price. With Mario Badescu’s Rosewater you can still get all the benefits with the added extra of saving cash.

Mac Fix Plus Dupe

Source: @dupejournal

14. Nars Blush Orgasm Dupe

Blush is a beauty essential. This another product where the choices are endless. A popular blush is Nars. Nars is favorite by most makeup lovers, however there is a great dupe out there. Instead of paying almost $30 for just one item you can get Pixi Glow-y Powder for around half the price. So, you can treat yourself to something else.

Nars Orgasm Dupe

Source: @vanedb

15. Huda Beauty Smokey Obsessions Palette Dupe

Everyone needs a smokey eyeshadow palette in their makeup bag. Huda Beauty have a stunning palette called Smokey Obsessions. You can get very similar colors in the Bad Habit Beauty After Party palette. You can create a beautiful smokey eye without spending a lot of money.

Huda Beauty Smokey Obsessions Palette Dupe

Source: @dupeboss

16. JSC Celebrity Skin Dupe

You can never have too many lipsticks. Next, we have a makeup dupe that you should not live without. The JSC Celebrity Skin is a beautiful lipstick that will suit any occasion and any eye makeup. However, you can spend $10 less and get an almost identical color with Milani Loved. We love both!

Jeffree Star Dupe

Source: @dupeboss

17. Kylie Cosmetics The Bronze Palette Dupe

The Kylie Cosmetics Bronze palette is full of beautiful eyeshadow colors that you will use all the time. If the $42 price tag is too high you can choose the BH Cosmetics Shaaanxo palette instead. You can still create all the gorgeous eye makeup looks from relaxed to super glam.

18. Becca Champagne Pop Highlighter Dupe

Next, we a highlighter dupe that will save you $35! A popular highlighter is the Becca Champagne Pop that will set you back $38. You can choose the ELF Enchanted Highlighter which only costs $3! Not only is this a bargain but you will also get an amazing highlighter.

19. Morphe Jaclyn Hill Eyeshadow Palette

The Morphe Jaclyn Hill Eyeshadow Palette has become on of the must-have palettes. It has every color you will ever need to create stunning eye makeup. You don’t have to splash out though to get the beautiful colors. You can save over $10 with the Beauty Glazed Impressed You palette.

Morphe Jaclyn Hill Palette Dupe

Source: @dupeboss

20. Kylie Cosmetics Heir Dupe

Looking for a new lipstick? Then you need to check these colors out. You can go for the most expensive option which is the Kylie Cosmetics Metal Lipstick in Heir or you can choose one of the alternatives. With Colorpop you have the choice of two dupes Flitter and Tight Fit.

21. Huda Beauty Rose Gold Palette Angelic Dupe

You can sometimes see a color in a palette and you want that one color instead of the whole thing. An example is this Huda Beauty dupe. The color Angelic is almost identical to the Colorpop shade Come & Get It. You can find dupes for other eyeshadows too.

Huda Beauty Rose Gold Palette Angelic Dupe

Source: @arieleloisa

22. Farsali Rose Gold Elixir Dupe

The Rose Gold Elixir can be used as a moisturizer, hydrator for lips, you can mix with foundation and it can be used to revive old creams. Making it an absolute beauty must-have. As you can see it does have a big price tag but there is an alternative. The Pixi Rose Oil Blend will give the moisture and glow for about half the price.

23. Nars Lip Gloss Orgasm Dupe

Next, we have another dupe for the lovers of Nars. You can save $21 by switching your Nars lipgloss for the ELF Lip Tint “Cheers to Champagne”. Both will give you beautiful lips and both are gorgeous colors. A color like this is great to have in the makeup bag because you will wear it again and again.

Nars Lip Gloss Orgasm Dupe

Source: @vanedb

24. Fenty Beauty Trophy Wife Dupe

If you love highlighters, this next dupe idea is for you. Here we have the much loved highlighter Trophy Wife from Fenty Beauty. As you can see it is a beautiful gold shimmery color. If you want to pay less you can also get the gold shimmer with the Revolution Gold Ingot Highlighter. Both are amazing products!

Fenty Trophy Wife Dupe

Source: @abeautxyz

25. Huda Beauty Rose Gold Palette Dupe

Next on our list is a Huda Beauty dupe. The Textured Shadows Rose Gold Palette has beautiful shades but there is an alternative product. You can save a massive $50 by choosing the Makeup Revolution Chocolate Rose Gold Palette instead. You can achieve the same beautiful eye makeup looks with both palettes, one just costs a lot less.

26. ABH Foundation Dupe

Next, we have another foundation dupe. The Anastasia Beverly Hills Luminous Foundation can set you back around $38 while the NYX Born to Glow is only about $13. So, you save some cash and the NYX foundation has excellent reviews online and will give you great coverage. NYX is a brand that gives you great makeup without the expensive price tag.

ABH Foundation Dupe

Source: @dupebossmx

27. Dior Lip Plumping Gloss Dupe

Everyone has their favorite luxury brand and for many is is Dior. While Dior will be a nice treat their lip colors are expensive. Well, here is a dupe for their Dior Addict Lip Maximizer Plumping Gloss. The Hard Candy plumping serum is a fraction of the price at only $6 and there are five extra shades to choose from. With this, you will get plump and glossy lips but you will be able to buy five which is almost the cost of one by Dior.

28. Tatcha Satin Skin Mist Dupe

The next dupe is a setting spray. Now many of us have tried many setting sprays and have our favorite. One of the popular ones is Tatcha Satin Skin Mist. This spray costs around $48 and gives you fresh and smooth looking skin. As an alternative you could try Smith & Cult Instant Recall. This is just over half of the price of the other one at $26, but you still get a soft finish on your skin.

29. Huda Beauty’s Rose Gold Remastered Dupe

If you love Huda Beauty’s Rose Gold Remastered palette, then you need to see this dupe. This beautiful eyeshadow palette features stunning shades but it is a costly $65. That’s where Iconic Beauty comes in. They have a very a similar palette but it is a steal at $18. So, you can still create those stunning cut creases but have some cash left over too.

Huda Beauty’s Rose Gold Remastered Dupe

Source: @k.eastman00

30. Fenty Beauty Gloss Dupe

Love Fenty Beauty Glosses but don’t want to pay $19 for one color? If so, this is the dupe for you. ColorPop Cosmetics Tied Up Lux Gloss is an $8 alternative to Fenty Beauty Fu$$Y. The colors are every similar and you can look just as glam but you could treat yourself to two new glosses instead of one.

31. Charlotte Tilbury Setting Powder Dupe

Next, we have a Charlotte Tilbury dupe. This time it is their Airbrush Flawless Finish Setting Powder in the spotlight. This setting powder is a beauty favorite but it is a bit pricey – $45. The Flower Beauty Light Illusion Perfecting Powder is a brilliant dupe and it is only $13. Not only that, but there are five more shades to choose from as with CT there are only 3. Little fact Flower Beauty was also founded by Drew Barrymore so it is low-cost but also A -list.

Charlotte Tilbury Setting Powder Dupe

Source: @dupeboss

32. Haus Labs Lipstick Dupe

Want to add a pop of color to your look? Then this dupe is for you. Here we have a stunning pink lip color by Haus Labs called Hot Rod. It is a gorgeous pink shade that is perfect for the spring and summer. However, for half the price you can get that pretty lip color with Maybelline in shade Treat Youself. This is a fun lip color that is a must-have for the your makeup bag.

Haus Labs Lipstick Dupe

Source: @dupeboss

33. Benefit Pore Primer Dupe

We don’t know about you but we will try anything to get rid of pesky pores. Most of you will go for Benefit POREfessional as it is a beauty favorite. But NYE Pore Filler is a brilliant alternative with a large price difference. Benefit is $32 and NYX is only $14. They have the same application process and very similar ingredients. You can read a review on both products on the Instagram page below.

Benefit Pore Primer Dupe

Source: @k.eastman00

34. Too Faced Born This Way Palette Dupe

We love eyeshadow palettes as much as you, but you will also know that the cost can run quite high, especially when buying from brands like Too Faced. Their Born This Way palette has some stunning colors but with ColorPop cosmetics you can have similar colors for a fraction of the price. You will even get a few extra shades, so it is a win-win.

Too Faced Born This Way Palette Dupe

Source: @dupebossmx

35. Stila Glitter Liquid Eye Dupe

Give your eyes some sparkle with this next dupe. Here we have a stunning liquid eyeshadow by Stila Cosmetics. It is the Glitter & Glow in shade Kitten Karma. It will look gorgeous on your eyes and is perfect for parties. However, Nicka K New York Liquid Eyeshadow in Polaris Peach is a great alternative for only $2.99! You will still get that glow but you can buy a cocktail with the money you saved!

36. Huda Beauty Neon Obsessions Palette Dupe

Next, we have another Huda Beauty dupe. This time it’s the Neon Green Obsessions palette. It has stunning metallic shades with a little sparkle and it is $29. As you can see, the W7 Makeup Vivid Glowin Green looks almost identical. You can still use those stunning colors but also save $20! What more could you want?!

Huda Beauty Neon Obsessions Palette Dupe

Source: @dupeboss

37. Slay All Day Spray

The next dupe is another setting spray. This time we are looking at the Gerard Cosmetics Slay All Day Setting Spray. This collection features 12 scents for $22 each. If you want an alcohol free setting spray that is like Slay All Day, then you should try Beauty Creations Setting Sprays. There are 4 scents and they are only $6.99.

38. Bare Minerals Lasting Line Eyeliner Dupe

Love Bare Minerals Lasting Line Eyeliner? Then check out this dupe. The Absolute Black is available for $17 while the Milani Stay Put 16HR Eyeliner in shade After Dark is only $9. Both will look stunning but one will save you some cash. Give it a try and see what you think!

Bare Minerals Lasting Line Long Wearing Eyeliner in Absolute Black Dupe

Source: @k.eastman00

39. Fenty Beauty Eyeshadow Dupe

Next, we have another dupe for Fenty Beauty. The Snap Shadows Mix & Match Eyeshadows are beautiful and these are 1 True Neutrals and 3 Deep Neutrals. You can get all these eyeshadows in one palette with the Profusion Master Artistry Ultra Warm Palette. As you can see, the colors look so similar and even though you are paying less, you are also getting more colors.

40. Nudestix Eye Pencils

Add a bit of glam gold to your makeup with a gold eye pencil. A popular one is Nudestix Burnish. Even though it is a gorgeous color it does carry a $26 price tag. However, with the J. Cat Beauty’s Big Eye Pencil in shade Shimmery Brown you can get an identical color but for only $4! You can read a review on these two pencils on the page below.

Nudestix Eye Pencils

Source: @k.eastman00

41. Peachy Primer Dupe

Need a new primer? Then before you go and buy your favorite Too Faced Peachy Primer, you should first check out Peach Delight. This primer by I Heart Revolution is a fraction of the cost and it has excellent reviews online. Maybe it is time for a change, so make sure to give it a try and see which one you like best.

Too Faced Peachy Primer Dupe

Source: @dupebossmx

42. Tarte Amazonian Clay 12 Hour Blush in Exposed Dupe

The next dupe is a blush. Tarte is a beauty favorite and their Amazonian Clay 12 Hour Blush in Exposed is beautiful. It will cost $29 but there is an alternative. ELF has a Primer Infused Blush in Shade Always Rosy that is almost identical in color. Their cases are a bit different but you still get that soft pink color for only $6!

Tarte Amazonian Clay 12 Hour Blush in Exposed Dupe

Source: @k.eastman00

43. Jeffree Star Thirsty Dupe

Many of you love Jeffree Star makeup but it can cost a lot. The Thirsty palette has so many amazing shades that are perfect for the spring and summer. But Trend Beauty In Rio Love Eyeshadow Palette is almost identical! For only $6.99 you can have statement making summer eyes but for a fraction of the price.

Jeffree Star Thirsty Dupe

Source: @k.eastman00

44. Fenty Beauty Pro Filter Dupe

Next, we have another Fenty Beauty dupe. The Pro Filt’r Soft Matte Longwear Foundation is available for around $35 but you can get a similar foundation with Haleys. Their RE:SET Liquid Matte Foundation is believed to be a fantastic alternative but for only $19.99. So, you can get instant coverage and save some cash too.

45. Fenty Beauty Primer Dupe

Love Fenty Beauty Pro Filt’r Instant Retouch Primer? If so, you should give Touch in Sol No Poreblem Primer a try. Fenty Beauty is $32 while Touch in Sol is only $18. Both give you a brilliant finish but one will save some money. You can read a review on these by clicking the link below.

Fenty Beauty Primer Dupe

Source: @dupeboss

We hope you have found some amazing, cheaper beauty products for your makeup bag! Comment below your favourite makeup dupes!

About the Author

Rebecca Puttock


4 thoughts on "45 Best Makeup Dupes from Instagram"

  1. Ally says:

    LOREAL Infallible eyeshadow in Amber Rush and MAC Tan pigment!!

  2. Leigha says:

    Your dupe examples are good alternatives but it’s very important you mention why they are cheaper. I determine what I buy from the ingredient lists. Sure baby oil is going to give you the same look as the expensive Fenty glow oil but one is mineral oil which clogs pores and one is made with oils that nourish your skin. Dupes are good in a situation where you will only use once or twice versus everyday.
    Pigmentation and lasting power aren’t the same. Cheaper product will likely fade quickly and/or clump.
    However, there are some high priced skin care products out there that aren’t worthy of their price tag. For example; La Mer. You are only paying for the brand. They use mineral oil in their products!
    Be diligent on researching your products and buy what will pay off in the long run.

  3. Anonymous says:

    I don t think that for everyday make up you need such an expensive products, only if you work in artistic field or modelling and you make pictures every time!

  4. Kelli lushbaugh says:

    I truly appreciate all your wonderful insights ! Thank you for taking the time to share all the results from what I most definitely would assume was not only costly but only time consuming as well !! I applaud you !! Keep up all the good work..

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